The E.A.T.O.W Global Beauty Awards is a prestigious ceremony that honours the most outstanding beauty artists, innovators, and brands from across the world. Held at the luxurious EbonyLife Place, London, this exclusive annual event brings together industry leaders, beauty influencers, and professionals to celebrate excellence, creativity, and cultural influence in the beauty sector.London, a global hub of fashion and culture, sets the perfect stage to host this historic gathering, with attendees enjoying a truly world-class experience.
The E.A.T.O.W Global Beauty Awards is a prestigious ceremony that honours the most outstanding beauty artists, innovators, and brands from across the world. Held at the luxurious EbonyLife Place, London, this exclusive annual event brings together industry leaders, beauty influencers, and professionals to celebrate excellence, creativity, and cultural influence in the beauty sector.London, a global hub of fashion and culture, sets the perfect stage to host this historic gathering, with attendees enjoying a truly world-class experience.
Rodney John
Celebrity Makeup Artist
Rodney Jon, a Philadelphia native, has built an impressive career as a freelance makeup artist. Initially drawn to fashion, he earned a degree in Fashion Marketing and worked at brands like J. Crew, Aveda, and MAC. His passion for makeup grew during his time at Aveda, leading him to leave retail and start his freelance business. This journey was filled with challenges, including financial struggles and unpaid work, but Rodney’s faith and determination led to success. Now based in California, he works in TV, film, and on red carpets, with a clientele that includes celebrities like Vanessa Simmons and Michelle Williams.
This award recognises brands, professionals, educators, or startups leading the way in merging beauty with technology to shape the industry's future. From AI-driven shade matching and personalised skincare solutions, to AR try-ons, digital consultations, beauty tech apps, and sustainable formulation technologies. This category celebrates those pushing the boundaries of what beauty can achieve through science, innovation, and digital transformation. It honours forward-thinkers who are not only creating cutting-edge tools and experiences but also bridging gaps, making beauty more accessible, personalised, inclusive, and future-focused for all communities globally.
This award shines a spotlight on a powerhouse entrepreneur who is boldly navigating and disrupting the global beauty scene. Through strategic brilliance, fearless ambition, and a commitment to inclusive growth, they are influencing beauty markets across the world.
Awarded to a globally celebrated makeup artist whose brushstrokes speak volumes. Their work showcases visionary artistry, technical mastery, and a deep cultural relevance that uplifts and empowers diverse beauty narratives.
Recognising a trailblazing skincare brand whose commitment to innovation, inclusivity, and efficacy is reshaping how we care for our skin. This brand stands at the intersection of science, sustainability, and self-love, catering to the needs of all skin tones and types.
This award honours a magnetic digital creator who is changing the way we see beauty. With compelling content, bold opinions, and a genuine connection to their audience, they have sparked global conversations, empowered followers, and built a community rooted in authenticity.
An electrifying award for an emerging force in beauty—be it an entrepreneur, artist, or influencer whose fresh voice, creative approach, and undeniable talent signal a future icon in the making. Their ascent is inspiring, and their impact already undeniable.
Awarded to a boundary-breaking beauty campaign that has challenged norms, celebrated diverse identities, and left an indelible mark on the industry. This campaign not only sold products—it sparked movements, touched hearts, and reshaped perspectives.
Recognising a visionary in the hair industry whose styling prowess, technical innovation, and commitment to education elevate hair artistry to new heights. This award celebrates those who transform strands into statements and hair into heritage.
This award applauds a guiding light in the beauty industry an educator or mentor whose unwavering dedication to empowering others has cultivated talent, opened doors, and built legacies. Through their wisdom and generosity, they are shaping the future of beauty.
Celebrating Emerging Talent in Diverse Hair Care and Styling
This award is exclusively for students and emerging professionals who demonstrate outstanding knowledge and practical skills in caring for all hair types and textures — from straight to tightly coiled. It recognises future industry leaders who show understanding, creativity, and respect for global hair diversity, and who are committed to offering inclusive services that empower clients of every background.
Honouring Emerging Knowledge in Inclusive Skincare Solutions
This category is open exclusively to students and future skincare professionals who show a deep understanding of the unique needs of all skin tones, including melanin-rich, fair, and sensitive skin. It celebrates rising talents who apply science-backed knowledge and culturally aware practices to address skincare challenges like hyperpigmentation, dryness, sensitivity, and more — ensuring inclusive skincare solutions for all.
This award is exclusively for students and trainee makeup artists who demonstrate outstanding skills in working across all skin types and tones — including oily, dry, mature, acne-prone, or hyperpigmented skin. It celebrates future artists who understand that true makeup mastery goes beyond shade range, focusing on techniques and product choices that elevate beauty for every face, everywhere.
Exclusive awards ceremony recognising the top names in the global beauty industry.
Celebration of international talent with a special spotlight on African excellence.
An intimate VIP Dinner and Private Party for premium guests and award winners.
Partnership with top media and industry leaders including Tones of Beauty, BellaNaija, Beauty West Africa, Marie Claire Ng, Vanguard, and others to be announced.
Judging panel comprising E.A.T.O.W’s internal experts and respected industry figures from around the world.
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The E.A.T.O.W. Global Awards is not just an awards ceremony it’s a powerful celebration of beauty, culture, creativity, and community. It’s where the world’s most inspiring voices in the global beauty and creative industries gather under one roof to honour brilliance, break boundaries, and celebrate those who are changing the narrative. Whether you’re an industry leader, aspiring entrepreneur, or passionate supporter of diversity and innovation, this is your invitation to be part of something extraordinary. Expect more than accolades expect meaningful conversations, unforgettable connections, and the kind of inspiration that lingers long after the lights go down. This is your moment to stand in the presence of greatness, surrounded by changemakers, creators, and pioneers who represent the very best of beauty and beyond.
The event is open to beauty industry professionals, influencers, celebrities, and enthusiasts. There are ticket tiers available for general admission as well as exclusive VIP access.
You can join the exclusive waitlist to be notified as soon as tickets become available. Limited availability for both ticket tiers.
Nomination details will be shared soon. Please stay tuned for information on how to nominate your favourite beauty professionals, artists, and brands.
"A Global Connector"
"She has been instrumental in bridging the gap between Africa and the UK by creating trade missions in the beauty space."
- Obi Asika