About

Embracing All Tones of Women

We are passionate about empowering women to lead and succeed in the beauty industry. With the world increasingly recognizing the value of placing women in leadership roles, our mission is to support makeup artists and beauty professionals in transforming their careers into Multi-million-dollar businesses.

Our Journey began in 2021 with a groundbreaking trade mission to Lagos, Nigeria in collaboration with the department for international trade. Led by our founder, Eryca Freemantle, a Global Beauty Strategist with 40 years of industry experience, we launched the first-ever global makeup awards in Africa, hosted in Nigeria.

E.A.T.O.W brings together professionals from UK, USA, Asia, and Africa to create meaningful connections, elevate careers, and open doors to new business opportunities. Our platform is designed for women who aspire to enhance their careers, build successful brands and fulfill their purpose in the dynamic beauty industry. We also welcome changemakers of all genders who share our vision for a more inclusive World

Event Background

Tones of Beauty is the UK’s only professional trade show dedicated to multicultural beauty, connecting you with key decision makers and new business opportunities.

Tones of Beauty will bring together over 4,000+ beauty professionals from the UK, with over 200+ exhibiting companies from across the world, all under one roof for 2 action packed days ofbusiness, networking, engagement and progressive opportunities. With a proven track record of organising highly successful trade shows across the UK, Africa, and the Middle East. Our wealth of experience, gained since launching Beauty West Africa in 2018, will be transferred to Tones of Beauty. When you choose to exhibit at Tones of Beauty, you’re not just

you’re partnering with a professional events management team. Our team’s extensive knowledge and expertise are dedicated to creating the perfect environment for nurturing and expanding the UK’s beauty market for people of colour.