The Tech & Beauty Business
Masterminds Masterclass
Pan-African Beauty Empowerment Summit
Beauty | Money | EMPOWER
22nd March 2025
Location
Johannesburg, South Africa
The Tech & Beauty Business
Masterminds Masterclass
Pan-African Beauty Empowerment Summit
BEAUTY | MONEY | EMPOWER
22nd March 2025
10am-5pm
Location
Johannesburg, South Africa
In Partnership
Event Background
Revolutionize Beauty, Wellness & Tech
Join us for a groundbreaking one-day masterclass that merges beauty, wellness, and technology. This exclusive event will address critical mental health challenges in the beauty industry and introduce innovative ways to boost your reach and income using AI and digital tools.
Designed for both seasoned professionals and emerging talents, this summit will offer insights into leveraging AI to streamline business operations, create and market digital products, and enhance overall well-being. Don’t miss this chance to transform your career and stay ahead in the evolving beauty landscape.
E.A.T.O.W Global Benefits
Engage with change-makers who share aspirations for a more inclusive world.Join initiatives that support women's growth and success in the beautyindustry.
Receive mentorship from seasoned professionals with decades of experience.Connect with individuals who share your passion for the beauty industry andprofessional growth.
Learn from the experiences and perspectives of others, fostering creativity andcollaboration. Gain recognition for your contributions and be celebrated foryour unique talents and perspectives.
Meet Our Keynote Speaker
Eryca Freemantle
Global Beauty Industry Leader & Founder of E.A.T.O.W Global
Eryca Freemantle stands at the forefront of the global beauty industry, leveraging her extensive experience across Ghana, Dubai, Gambia, South Africa, and Germany. Known for her strategic partnerships with top brands such as Laura Mercier and Unilever, Eryca’s influence extends through Forbes and Bloomberg TV. She has also served on the advisory board of the London College of Fashion.Her mission is to inspire and empower beauty professionals through her visionary approach and commitment to diversity.
Matthew Mensah
Award-Winning PR Strategist & Humanitarian
Matthew Mensah is a renowned PR strategist and humanitarian with a strong focus on Gender-Based Violence (GBV) and orphanage support work. He has led transformative PR campaigns across Africa, collaborating with governments, UN agencies, and private companies. As the founder of Health PR and Rebranding Africa, Matthew has a proven track record in crisis management and communication strategies. Additionally, he serves as the Ambassador for Ghana to South Africa on Tourism, Arts & Culture.
Bolaji Olatoye
CEO of Altitude A.I Consulting
With over 20 years of experience, Bolaji is a sales automation specialist who has implemented multi-million-dollar solutions for major investment banks. His expertise in driving tech sales is unmatched, making him an asset in the beauty industry.
Adeola Chizoba Adeyemi
(Diiadem)
CEO of Beauty By AD
Adeola, also known as Diiadem, transitioned from a modeling career to becoming a leading beauty influencer and entrepreneur. Her brand, Beauty By AD, is recognised for its innovative approach in the beauty space.
Diiadem
Mbali Sebapu
Founder of Hermosa Flor Cosmetics
Mbali Sebapu is the visionary founder of Hermosa Flor Cosmetics, a leading beauty brand based in South Africa. As an accomplished entrepreneur, she has built a brand that celebrates individuality and empowers women through high-performance, skin-nourishing cosmetics. With a focus on enhancing natural beauty, Mbali's dedication to quality and innovation has earned Hermosa Flor a reputation for luxurious textures and exquisite packaging, making it a beloved brand across Africa.
mbalisebapu
Dabota Lawson
CEO of Dabota Cosmetics
Dabota Cosmetics is a non-toxic, FDA-approved makeup brand that prides itself on safe, high-quality ingredients. With products that are paraben-free, hypoallergenic, and cruelty-free, Dabota is setting new standards in the industry.
Bimpe Onakoya
Celebrity Makeup Artist
Bimpe Onakoya, a makeup artist with 23 years of experience, has worked with top names like Naomi Campbell. Her passion began young, leading to a successful career spanning prestigious events like New York Fashion Week. She specializes in bespoke looks, enhancing natural beauty while reflecting individual styles. From editorials to red carpets, she empowers clients with personalized transformations.
Happiness Azubuike
Director Convaya Travels
Happiness Chidinma Azubuike is a distinguished leader in travel management and international relations at Convaya Travel With extensive experience in travel management, marketing communications, and international relations, she crafts seamless travel solutions and integrates advanced AI to drive industry innovation. As a respected industry voice and sought-after speaker.
Bukky George Taylor
Founder of Robert Taylor Media
Bukky George Taylor leads Robert Taylor Media, one of Africa's premier strategic communications agencies. Her pioneering media strategies are transforming how brands engage with their audiences, setting new standards in the industry.
Banke Meshida Lawal
CEO of BMPRO
Banke Meshida Lawal launched BMPRO in 2006, Nigeria's first makeup line with 65 products globally. Her work spans fashion runways, editorials, and over 5000 brides. She's renowned for her innovative approach, blending tradition with modernity. As a leader in the beauty industry, she continues to inspire and empower women worldwide through her iconic makeup looks.
Shanice Hoo Mills
Ceo of kallure
Shanice is the dynamic founder of Kallure, a PR and Communications agency known for its impact on culture, lifestyle, and technology. Named as one of the "9 Founders to Watch in 2023" by the UK Black Comms Network, Shanice is a dynamic speaker on social inclusivity, race, and mental health, contributing her expertise to major media outlets like BBC Radio London and ITV News. Her journey is one of resilience and authenticity, driving impactful DE&I and sustainability initiatives.
Oyinkansola Adebayo
Founder of Niyo Hair & Beauty
Is a Serial Tech entrepreneur and Angel Investor. She has built her businesses from bootstrap to 7 figures. She is the Founder of Niyo Hair and Beauty and Niyo Labs. Niyo Hair and Beauty is a brand looking to reimagine the end-to-end beauty experience for black and brown women starting with their AR and AI mobile platform. She is passionate about using technology to drive innovation in the beauty industry, ensuring inclusivity and representation.
Leanne Pero MBE
Social Entrepreneur & Author
Leanne is an award-winning social entrepreneur and breast cancer survivor. She founded the Leanne Pero Foundation, which has made significant contributions to the community, particularly through her work in the arts and cancer awareness.
Ony Danchimah
Celebrity Makeup Artist
Her journey started in the world of modeling, a profession that led her to traverse countless landscapes. Transitioning from modeling, she gracefully stepped into the realm of the entertainment industry, emerging as a skilled makeup artist with a global footprint. Among the luminaries she has worked with, iconic figures like Whitney Houston and Mariah Carey stand as testament to her artistry and prowess.
Samuel Black
Makeup & Busines Expert
Samuel Obi, known as Samuel Black, is a Nigerian makeup artist and global beauty entrepreneur who has made significant industry contributions. Through his skills and business acumen, he mentors aspiring artists worldwide. His influence extends beyond digital platforms as he engages in education and mentoring programs across West Africa and collaborates with prestigious makeup brands.
EMBRACING ALL TONES OF WOMEN (E.A.T.O.W)
We are passionate about empowering women to lead and succeed in the beauty industry. With the world increasingly recognising the value of placing women in leadership roles, our mission is to support makeup artists and beauty professionals in transforming their careers into multimillion-dollar businesses.
Our journey began in 2021 with a groundbreaking trade mission to Lagos, Nigeria, in collaboration with the Department for International Trade. Led by our founder, Eryca Freemantle, a Global Beauty Strategist with 40 years of industry experience, we launched the first-ever global makeup awards in Africa, hosted in Nigeria.
E.A.T.O.W. brings together professionals from the UK, USA, and Africa to create meaningful connections, elevate careers, and open doors to new business opportunities. Our platform is designed for women who aspire to enhance their careers, build successful brands, and fulfill their purpose in the dynamic beauty industry. We also welcome changemakers of all genders who share our vision for a more inclusive world.
WHY SPONSOR
Showcase Your Brand:
Align with industry leaders and innovative professionals.
Targeted Audience:
Reach key influencers and decision-makers in the beauty industry.
Support Industry Growth:
Contribute to mental health awareness and digital innovation in beauty.
Testimonials
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