About

Embracing All Tones of Women

We are passionate about empowering women to lead and succeed in the beauty industry. As the world increasingly recognizes the value of placing women in leadership roles, our mission is to support makeup artists and beauty professionals in transforming their careers into multi-million-dollar businesses.

Our journey began in 2021 with a groundbreaking trade mission to Lagos, Nigeria, in collaboration with the Department for International Trade. Led by our founder, Eryca Freemantle, a Global Beauty Strategist with 40 years of industry experience, we launched the first-ever Global Makeup Awards in Africa, hosted in Nigeria.

E.A.T.O.W brings together professionals from the UK, USA, Asia, and Africa to foster meaningful connections, elevate careers, and unlock new business opportunities. Our platform is designed for women who aspire to enhance their careers, build successful brands, and fulfill their purpose in the dynamic beauty industry. We also welcome changemakers of all genders who share our vision for a more inclusive world.

Event Background

Revolutionize Beauty, Wellness & Tech

Join us for a groundbreaking one-day masterclass that merges beauty, wellness, and technology. This exclusive event will address critical mental health challenges in the beauty industry while introducing innovative strategies to expand your reach and income using AI and digital tools.

Designed for both seasoned professionals and emerging talents, this summit will provide valuable insights into leveraging AI to streamline business operations, create and market digital products, and enhance overall well-being. Don’t miss this opportunity to transform your career and stay ahead in the ever-evolving beauty landscape.