PRESENTS

How to Show Up at a Beauty Exhibition

Beauty Professionals

& Attendees

A Masterclass:

Business Readiness & AI Essentials

for

the Beauty Industry

DELIVERED BY

Gayle Thompson-Igwebike

E.A.T.O.W. Creative Curator AFRICA & EMEA

This is a paid specialist masterclass.

Places are limited and allocated on a first-approved basis.

DATE:

Sunday

22nd March 2026

TIME:

7pm GMT

VENUE:

Online

POWERED BY

Masterclass Overview

The beauty industry is evolving rapidly. Growth is no longer driven by talent alone, but by preparation, positioning, digital capability, and informed decision-making.

This 90-minute masterclass is designed for professionals, founders, creatives, and brands across the beauty industry who want to show up with clarity, confidence, and commercial awareness in competitive industry spaces.

Delivered through the E.A.T.O.W. Digital Hub, the masterclass places strong emphasis on AI essentials for the beauty industry. Participants will gain practical understanding of how accessible AI tools can support smarter planning, stronger positioning, improved communication, and more confident business decisions.

This is not a technical masterclass. No prior AI knowledge is required. The focus is practical, relevant, and grounded in real-world beauty business strategy.

Please click here to view and read the Terms and Conditions for this event.

Who This Session Is Designed For

This session is relevant across the beauty industry, including:

Brand Founders & Owners:
For those building or scaling beauty, hair, skincare, wellness, or lifestyle brands who want to strengthen strategic positioning and maximise commercial return in industry environments.

Beauty Professionals & Practitioners
For makeup artists, hair professionals, therapists, and independent practitioners looking to elevate their profile, expand networks, attract clients, or transition into brand-building with greater commercial confidence.

Retailers, Buyers & Industry Professionals
For those entering or transitioning within the beauty industry who want to present themselves professionally and make smarter early-stage decisions.

Learning Outcomes

Understand what it truly takes to show up professionally and commercially within the beauty industry.

Gain foundational AI knowledge to support smarter preparation and positioning.

Strengthen commercial confidence and decision-making capability.

Learn how to present your brand, service, or expertise with confidence, clarity, and credibility

Identify monetisation opportunities and structured growth strategies

Session Format

90-minute digital masterclass
A high-impact, expertly facilitated session designed to deliver focused insight, strategic clarity, and immediate value.

Practical, focused, and outcome-led
AI essentials and business readiness principles are translated into usable guidance designed to strengthen commercial capability.

Accessible and Non-Technical
Clear frameworks. No jargon. No overwhelm. Just applied knowledge that builds confidence.

Structured for Quality and Engagement
Designed to support meaningful participation and clarity whether delivered to smaller groups or larger professional audiences.

Progression & Opportunities

E.A.T.O.W. works with individuals and businesses at varying stages of readiness across the beauty and creative industries. This masterclass provides insight into how we approach professional development, commercial intelligence, and digital capability.

During the masterclass, attendees will be introduced to relevant tools, frameworks, and strategic approaches used across E.A.T.O.W. programmes.

Participants who complete the masterclass will receive an official E.A.T.O.W. Certificate of Attendance, recognising their commitment to professional and commercial excellence.