Her philanthropic initiative, 20SmilesFor20Years, under the Victoria’s Smile Foundation, supports maternal health and education in underserved communities. Abe is also the author of Throne Room Whispers, a gratitude journal that encourages reflection, clarity, and personal growth. She is the convener of the 66 Days Gratitude Journal Challenge, a growing global movement helping individuals cultivate a habit of intentional gratitude for their daily lives, spiritual well-being, and personal transformation. Abe’s mission is to raise leaders who create generational impact across families, communities and nations.
Introduce Mary Kay to an elite audience through luxury experiences.
Drive product sales at every event through curated skincare rituals and exclusive packages.
Recruit 100 new consultants into the Mary Kay Inner Circle by July 2026.
Position Mary Kay as both a beauty brand and a business opportunity for ambitious women.
Build prestige and visibility through venues, media coverage, and high profile partnership
Eryca Freemantle is a globally respected voice in beauty, culture, and creative leadership, known not only for her four-decade career at the intersection of business, branding, and representation, but for the lives, industries, and nations she has quietly shaped behind the scenes. A master convenor, Eryca connects worlds that often remain apart: the corporate and the creative, the diasporic and the local, the underrepresented and the elite. Her legacy has spanned beauty, property, media, and trade but always with a singular mission: to ensure that no woman, no voice, no shade is left behind.
Founder of E.A.T.O.W. (Embracing All Tones of Women), she has built a global movement that empowers women through education, exposure, and elevation. From launching awards that spotlight African talent, to leading trade missions and masterclasses across the UK, Nigeria, the Caribbean , South Africa, Dubai and beyond, Eryca has become a cultural strategist whose work reaches and partners with governments, global brands, and grassroots communities alike.
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