
In Partnership with








AI is already shaping the future of beauty, fashion, film, entertainment, and creative industries, yet many professionals feel unsure how to engage with it confidently. AI Literacy 101 is a focused masterclass designed to demystify AI, remove fear, and provide participants with a clear, practical understanding of how AI can be used responsibly and effectively without compromising creativity, judgement, or authenticity. This session prioritises understanding over technical detail.
This masterclass is ideal for individuals working in:
Beauty
Fashion
Film
Entertainment
Creative industries
Note: No technical background is required.
Understanding AI (Plain English)
What AI is and what it is not
Common myths and misconceptions around AI
How AI already operates in everyday life and work
The difference between AI tools and human intelligence
Ethical and responsible use of AI
Practical AI for Creative Industries
Where AI can support ideas, planning, and organisation
How AI can assist with writing, research, and administration
Using AI as a thinking partner rather than a replacement
Setting healthy boundaries around AI use
Avoiding over-reliance on technology
90-Minute Online Masterclass
Clarify how AI fits into their personal or professional work
Identify one area where AI could add value
Define boundaries that protect creativity and judgement
Leave with clear and achievable next steps

Live 90-minute online masterclass
Attendance certificate
AI reflection and prompt resources
Post-session follow-up support
Ongoing connection to E.A.T.O.W

These masterclasses form part of an initial pilot series and include a requirement to participate in post-session follow-up, supporting learning outcomes, programme development, and future global rollout.

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