About
Embracing All Tones of Women
We are passionate about empowering women to lead and succeed in the beauty industry. With the world increasingly recognizing the value of placing women in leadership roles, our mission is to support makeup artists and beauty professionals in transforming their careers into multi million-dollar businesses.
Our Journey began in 2021 with a groundbreaking trade mission to Lagos, Nigeria in collaboration with the department for international trade. Led by our founder, Eryca Freemantle, a Global Beauty Strategist with 40 years of industry experience, we launched the first-ever global makeup awards in Africa, hosted in Nigeria.
E.A.T.O.W brings together professionals from UK, USA, Asia, and Africa to create meaningful connections, elevate careers, and open doors to new business opportunities. Our platform is designed for women who aspire to enhance their careers, build successful brands and fulfill their purpose in the dynamic beauty industry. We also welcome changemakers of all genders who share our vision for a more inclusive World.
Event Background
Revolutionize Beauty, Wellness & Tech
Revolutionizing Beauty, Wellness, and Technology
Step into the future of AI, creativity, film, beauty, and wellness with this one-day masterclass, dedicated to advancing careers and championing diversity and inclusion.
This transformative event addresses the critical mental health challenges facing the beauty industry while unlocking the power of AI and digital innovation. Gain essential insights into creating digital products, streamlining operations, and driving sustainable growth in your career or business.
Designed for both seasoned experts and rising talents, this masterclass is your gateway to staying competitive, enhancing well-being, and thriving in the ever-evolving beauty and tech landscape.
E.A.T.O.W Global Benefits
Engage with change-makers who share aspirations for a more inclusive world. Join initiatives that support women’s growth and success in the beauty industry.
Receive mentorship from seasoned professionals with decades of experience. Connect with individuals who share your passion for the beauty industry and professional growth.
Learn from the experiences and perspectives of others, fostering creativity and collaboration. Gain recognition for your contributions and be celebrated for your unique talents and perspectives.
